Paradigms

Because we program based on your specifications, we can produce just about any experimental paradigm (or combination of paradigms) that you wish. Below is a sample list of experimental paradigms that we offer.

Cognitive

Memory
- Levels of memory processing
- Memory capacity
- Chunking
- Multichannel processing
- Multimodal memory
- Autobiographical memory
- Episodic memory
- Semantic memory
- Working memory
- Forgetting
  - Encoding failure
- Improving memory
  - Mnemonics
- Primacy and recency effects
- Implicit and explicit memory
- Repetition priming
- Emotional memories
- False memories

Language
- Stroop
- Phonology
- Lex dec
- Bilateral adv
- Syntax
- Pragmatics
- Grammar
- Word association

Logic, reasoning & decision making
- Deductive reasoning
- Affirming the consequent
- Inductive reasoning
- Framing decisions
- Biases
- Representativeness
- Availability
- Emotions and decision making

Attention
- Selective attention
- Divided attention
- Pop-out tasks

Perception
- Perceptual organization
- Gestalt laws of organisation
  - Proximity
  - Continuity
  - Similarity
  - Closure
  - Good form
- Bottom-up and top-down processing
- Mirror drawing
- Mental space
- Prototypes
- Concept organization

Problem Solving
- Analogy
- Mental rotation
- Algorithms and heuristics

Psychophysics

Signal detection
JNDs
Weber's law
Sensitivity
Bias

Behaviour Analysis

Classical conditioning
Operant conditioning
Match to sample
Relational Frame Theory
Equivalence Research
Transfer of function
Generalization
Discrimination
Observational learning
Habituation
Immediate and delayed reinforcement
Schedules (and instructional control)

Clinical

Stroop
Phobias

Education

Reading
- Scripts and schema
- Use of analogies in reading

Developmental

Social

Attitude Assessment
- Likert scales
- Fishbein expectancy-value scale
- Multimedia presentations (eg speeches)
- Present pictures for rating
- Implicit discrimination (Implict evaluation tests)

Attractiveness

Occupational
Neuropsychology
Environmental
Qualitative

Parapsychology

Lifespan psychology